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| Saturday ride crew @ Kajang Perdana clover leaf |
Yesterday I came across an
interesting article about diet plan and how recent studies showed that running on strict regime might actually caused weight gain instead of weight loss and even can have negative affects on overall health.
The study concluded that the weight-focused approach to health is unsupported by the scientific evidence and has in fact been detrimental and costly.
Rather than focusing on weight loss, the researchers recommend that people focus on improving their health status.
I find this very interesting as I recently had an argument with a colleague who tried to get me to join a multi-level marketing (MLM) scheme's herbal based diet products. The initial package would cost me an “investment” worth RM1500. That’s what they called it, an investment instead of the word “fork-out” or pay. Creative use of words can actually change the way you think and perceive an idea or situation.
Word choice in marketing and advertising is absolutely critical. When advertisers spend millions of advertisements, you can bet they have tested every word they are going to use to psychologically lead you to believe their product is the best, that it will change your life.