Sourced from GoPro website: Handle bar mountable camera, |
It's amazing how strong the brand loyalty is. The widely discussed Iphone 4's "AntennaGate" issue has not deterred the "die-hard" fans from buying it. Even when they knew that Apple is coming out with the "white" Iphone 4 that is supposed to fix the current antena design defect. This scenario reminds me of a law called the Diffusion of Innovation. According to this law, we all sit at the different timescale such as the innovators, early adopters, early majority, late majority and laggards (the last ones to adopt anything, in fact the reason why these sets of people buy dial-tone phones is because they couldn't find the rotary phones anymore). I guess it safe to say that those who bought the Iphone 4 are in the 1st and 2nd categories.
But I digressed.